I’ll be spending a good part of my day today reworking a supertrailer cut, and I’m not sure if I’ve ever mentioned these before on the blog.
A supertrailer is the short one to three minute preview of an entire season of a show that’s used in marketing. You can often find them posted on YouTube or network websites in the weeks prior to each new season. A supertease, on the other hand, usually comes at the end of the first episode, offering a glimpse at the remainder of the season to keep viewers hooked.
Everyone does things differently, but whenever I’m asked about structure for a supertrailer or supertease, I think that rather than throwing them together as a random string of highlights, you should group content by theme. I wandered from my old formula recently and the result wasn’t quite the same.
Try structuring your supertrailers this way so you don’t end up with just a bunch of noise:
First: Interview heavy opening segment establishes the world of the series. What’s special about the cast? The location? Their situation?
Second: Big noise and action. All the great moments of conflict and powerfully visual stuff. Don’t forget all those great reaction shots!
Third: Emotionally raw content. Crying, sharing, humanizing moments that will make viewers feel for your cast. Sadness, joy, whatever — remind us again that the show isn’t just about a premise, it’s about the people who populate it.
Fourth: Big action or conflict ending with a solid interview bite or in-scene soundup that looks toward the future.
A solid supertrailer forms the foundation for a supertease. Pull out everything from episode one (since the supertease runs at the end of that episode) and fill in the missing spaces or awkward pauses with content from episodes two through the end of the run (or however far along you are in shooting). Why pull out the episode one content? Well, you’ve just seen it all go down before you get to the supertease, so it’ll lose it’s oomph.